Who we are
About Us
Our Purpose
We are here for one purpose—to support animal reproduction and health.
Our Vision
To be the leading global manufacturer and supplier of choice for quality animal reproduction and health products through the commitment and strength of our greatest assets—our people.
Our Guiding Principles
Respect
We are committed to an environment in which all individuals are treated with respect, dignity, and fairness. We do not tolerate abusive or disrespectful behavior. Dishonesty, unprofessionalism, and internal politics don't belong here. In short, we treat others as they would like to be treated.
Continuous Improvement
We aim to get better every day at what we do—improving our job skills, increasing our leadership abilities, and growing our business. We always question the status quo, embrace change, and foster innovation. In an ongoing effort to improve products, processes, or services, we continually seek out ways to streamline work, make improvements, and reduce waste.
Integrity
We lead by example, stand up for what is right, and show consideration to ourselves and others through our words and actions. We say what we mean and do what we say. Our actions reflect our commitment to true honesty, trustworthiness, and openness. We make decisions based on the best interests of Continental Plastic and its customers and accept responsibility for our actions.
Accountability
We regard personal responsibility as one of our strengths. We own our work, take responsibility for our actions and decisions, and understand the impact we have on others and the business. This reinforces the idea that we have the power to shape our destiny through the success of this organization. Every employee is responsible for working safely, learning new skills, and holding themselves accountable for meeting (or not meeting) their objectives and the requirements of the customer.
Dependability
We work with everyone openly, honestly, and sincerely. When we say we will do something, we will do it; when we say we cannot or will not do something, then we won't. We are dependable, not only for the products and services we provide but also for how we carefully manage the relationships we develop. We believe consistency is key to building trust and view dependability as trust in action.
Meet the Leadership Team
Since day one, we’ve strived to be more than a supplier to our customers. We’re your trusted partner, priding ourselves on bringing thoughtful, unique solutions to your business. To us, it’s about more than delivering outstanding customer service. It’s about being there with the products you need, when you need it—every time.
Becky Wolf
Chief Executive Officer
Karla Bockholt
Director—Organizational Growth and Business Excellence
Richard Atwater
Chief Engineering Officer
Belinda Porras
Customer Experience—International
Joye Kelly
Customer Experience—Domestic
Steve Bielefeldt
Director—Employee Experience
Our History
As we celebrated our 50th anniversary in 2021, we looked back on some of the moments that defined us.
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1970s
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1980s
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1990s
- 2000s
- 2010s
- 2020s
Richard steps down as co-owner and president of the company in 2008, but continues to assist on a consulting basis. Elton assumes sole ownership as president, and Becky Wolf joins as vice president.
Becky takes over running the company as CEO in 2012. In 2015, she brings on COO Rick Atwater. In addition, a 19,000-square-foot warehouse addition is added to the existing facility.
On Feb. 1, 2021, Continental Plastic officially celebrates its 50th anniversary in business. Additionally, the company is celebrating employees who have been there for up to and over 30 years.
22% of our sales are made in Wisconsin.
In 2023 we sold 33 million turkey tubes. That's a lot of Thanksgiving turkeys.
We have done business in over 71 countries.